RADIO

Our radio strategy is carried out in all the cities where ARCO has presence. We're on the air most of the year on more than 60 of the nation's top radio stations. This has allowed us to connect with more drivers, increase brand positioning, brand SOV, strive to be on the top of mind of consumers, gain the trust of consumers in new markets and gain ownership of the term "high quality" in the gasoline industry.

Check out our brand radio spot that ran this year - "Siempre cerca, para llevarte lejos" ("Always close, to get you far").