Since 2017 when we launched our retail business in Mexico, we have constantly developed comprehensive marketing campaigns focused on brand awareness, building brand love and conversion. Composed of a diverse mix of media including: sport sponsorships, OOH billboards, digital boards, mobile billboards, radio, television, print digital, social media, on-site POP advertising and mobility apps.

We managed to position ARCO in consumers' top of mind and establish it as a trustworthy and quality brand. These efforts allowed us to grow to more than 230 stations in a couple of years. Our aim is to become the brand of choice for consumers in new markets. 

This year’s campaign featured the tagline “Siempre cerca, para llevarte lejos” (Always close, to get you far) to show consumers that the closer they are to ARCO’s brand, locations and high-quality gasoline, the further they will go.